Diet Coke ‘under pressure’ as consumers grow wary of artificial sweeteners

Losing its appeal? Diet Coke, the second-most popular soft drink in the country, is 'under pressure' due to people's concerns over its 'unnatural' ingredientsFrom The Associated Press:

[…] Soda has been under fire from health advocates for years now, and Americans have been cutting back on sugary fizz for some time. But in a somewhat newer development, diet sodas are falling at a faster rate than regular sodas, according to Beverage Digest, an industry tracker.

Last year, for example, sales volume for Coke fell 1 percent, while Diet Coke fell 3 percent. Pepsi fell 3.4 percent, while Diet Pepsi fell 6.2 percent.

Those figures aren’t going unnoticed in Coca-Cola’s Atlanta headquarters. This summer, the company launched its first ad addressing the safety of aspartame to ease concerns people might have. It has also distributed fact sheets on the topic to its bottlers and retailers who sell Coke products.

The Food and Drug Administration says aspartame may be safely used in foods as a sweetener, and the American Cancer Society has said that most studies using people have found that aspartame is not linked to an increased risk of cancer.

Still, the broader trend in the U.S. has been toward foods and drinks people feel are natural or organic. And Coca-Cola is clearly aware of the shift; the company is working on producing sodas made with natural, low-calorie sweeteners. It also launched a version of its namesake drink sweetened with stevia in Argentina this summer. Stevia comes from a plant of the same name.

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4 responses

  1. Reblogged this on Ace Food & Health News and commented:
    #AceFoodNews ” Change it or Lose it Time for Coke” as the pressure is now on for the Coco Cola Company to change how it sweetens its diet coke as more people shy away from ” Artificial Sweeteners” #health

  2. Reblogged this on News You May Have Missed and commented:
    Diet Coke ‘under pressure’ as consumers grow wary of artificial sweeteners

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